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BYLD is a PM-first, AI-assisted construction operating system that replaces fragmented tools with a single, builder-native workflow for running $2M–$10M projects.
It is designed for the person actually running the job—sequencing trades, managing budget risk, communicating with clients, and keeping the project moving.
BYLD's defensibility is its role as the system of record for execution truth: budgets, schedules, daily logs, change events, decisions, and outcomes that never touch the public internet.
Using retrieval-augmented intelligence over this private dataset, BYLD guides project managers with answers grounded in their real jobs, not generic patterns.
The product is being built and validated on live projects from day one via Trivium Development, the founders' luxury custom home building and development firm in Nashville and Central Oregon, with BYLD powering Trivium's own developments and an expanding set of external builders.
Managing a $2M–$10M residential or light commercial project today still requires spreadsheets, text messages, QuickBooks exports, phone calls, and constant mental tracking.
Project managers spend more time coordinating information than making decisions, and mistakes are a function of fragmented systems rather than careless people.
Two core failure modes drive this:
The coordination tax: PMs juggle budget spreadsheets, scheduling tools, document folders, email threads, and text chains. Client updates require manual compilation, change orders get lost, and subcontractor scheduling devolves into phone tag—resulting in rework, client friction, and thinner margins.
The awareness gap: Most failures are not planning failures but sequencing and awareness failures. When a trade slips, a budget line overruns, or a client expects an update, the PM often finds out too late.
The project management software market reinforces this gap. Procore targets large general contractors with complex enterprise workflows and high ACV pricing. Buildertrend optimizes for homeowner communication and lead generation. Neither is designed around the daily workflow of the PM on a $2M–$10M job who needs to know "What do I do next?" rather than "Where do I click next?"
BYLD exists to replace this chaos with clarity.
It is a mobile-first, AI-assisted construction project management platform built specifically for builders and PMs, combining budgeting, scheduling, client communication, documents, and change orders into a single, opinionated workflow that mirrors how real projects run.
BYLD is the construction control system; AI is the interface, not the product.
Build the default operating system for construction project execution—where the PM's phone or tablet is the command center and guidance is grounded in the actual job.
A builder should be able to run a $2M–$10M project from their phone or iPad with fewer mistakes, fewer conversations, and better margins.
BYLD's defensibility is not a proprietary foundation model. It is the workflow that produces structured, high-signal, private execution data.
When builders run projects on BYLD, budgets, schedule deltas, daily logs, change events, subcontractor performance, and outcomes live inside a secure tenant vault controlled by the builder.
This "execution truth" becomes the core data asset: a dataset competitors cannot scrape and a foundation for differentiated guidance and analytics.
Rather than "training a magical construction model," BYLD:
The result is guidance grounded in the actual job, not generic internet patterns.
BYLD's Assisted Project Manager (APM) can answer:
As execution data compounds, BYLD can package proprietary insights—cost benchmarks, trade performance analytics, and market-specific intelligence—for premium clients.
BYLD's ecosystem is designed around a single core asset: active projects + execution data + PM workflow.
Key modules:
v1 – Deterministic guidance: Rules engine, explicit dependencies, and alerts. Transparent and explainable.
v2 – Adaptive assistance: Personalized sequencing and risk flags that learn from project patterns.
v3 – Predictive intelligence: Delay prediction, budget forecasting, and trade reliability scoring.
Competitors can copy UX features; copying a compounding intelligence layer built on proprietary execution data is far harder.
BYLD's data architecture is designed for compounding intelligence:
Security and privacy: encryption at rest, tenant isolation, role-based access control (RBAC), audit logging, and virus scanning for uploads.
The U.S. construction industry represents roughly $1.8–$2.2 trillion in annual spending and about 4–4.5 percent of GDP, with residential construction a large and growing component.
Despite this scale, many builders still rely on manual workflows and partially adopted software, especially in the custom and small/mid-sized segments.
BYLD's primary wedge focuses on custom builders and boutique developers running $2M–$10M projects, a segment that is underserved by heavy enterprise tools and generic homeowner-focused platforms.
Procore: Enterprise-heavy, designed for large general contractors with complex procurement and compliance needs, priced via ACV and often requiring significant implementation effort. Overkill for many custom builders and smaller firms.
Buildertrend: Strong for homeowner communication and lead management, with broad functionality, but less focused on deep PM workflow, sequencing, and AI-guided execution.
Others: A range of point solutions (scheduling tools, procurement tools, lightweight PM apps) offer partial workflow coverage but lack an integrated execution-truth and AI-guidance layer.
BYLD is PM-first, builder-native, and AI-forward. It is purpose-built for the person running day-to-day execution, with an opinionated, mobile-first workflow designed to reduce cognitive load and close the builder–client communication gap.
| Platform | Core ICP | Pricing Orientation | Implementation | Mobile Usability | AI / Guidance | BYLD Take |
|---|---|---|---|---|---|---|
| Procore | Large GCs / enterprise contractors | High-ACV / enterprise | Heavy | Adequate but enterprise-oriented | Limited workflow-native guidance | Too heavy for custom builders and boutique developers |
| Buildertrend | Residential builders focused on homeowner communication | SMB / mid-market | Moderate | Stronger client-facing orientation | Less PM-sequencing depth | Strong on homeowner layer, weaker on PM-native execution control |
| Point Solutions | Scheduling / procurement / field apps | Varies | Light | Often narrow | Narrow or absent | Useful features, but fragmented and not system-of-record products |
| BYLD | Custom builders, renovation contractors, boutique developers | Adoption-first, builder-friendly | Lighter, workflow-native | Mobile-first | Execution-truth grounded assistance | Built for the PM running the job |
BYLD is not attempting to serve mega-GCs running $100M+ projects with enterprise procurement and compliance complexity. The wedge is smaller, sharper, and more ownable.
Phase 1 – Founder-led pilots (0–25 builders): Deploy BYLD on Trivium projects and a small cohort of external builders. Hand-onboard, capture feedback loops, and prove retention and willingness to pay.
Phase 2 – Industry credibility (25–100 builders): Leverage relationships with architects, designers, accountants serving builders, mastermind groups, and realtors to drive warm introductions and endorsements.
Phase 3 – Scaled distribution: Invest in channels where builders already learn (conferences, trade shows, podcasts, niche communities) and create referral loops between satisfied PMs, subs, and adjacent trades.
Early GTM proof points will focus on time-to-value, retention, and quantified workflow relief rather than top-of-funnel vanity metrics.
BYLD's monetization strategy is adoption-first: maximize penetration and workflow ownership before optimizing ARPU.
Indicative tiered pricing (public list):
Starter – $199/month: Designed for small builders or renovators with a handful of projects.
Pro – $399/month: For growing firms with multiple concurrent projects and small teams.
Growth – $699/month: For firms with larger portfolios and higher coordination complexity.
Enterprise – $1,499+/month (custom): For multi-region or higher-volume builders.
All tiers include unlimited users to avoid per-seat friction and encourage full-team adoption.
Enterprise models include options for ACV-based pricing, per-active-project pricing, or flat platform fees on multi-year agreements, with onboarding and implementation fees covering migration, templates, and APM configuration.
Over time, BYLD will introduce premium analytics subscriptions (BYLDintel), curated marketplace revenue (BYLDcommerce), and embedded financial services, all fed by the execution-truth data layer.
Construction SaaS outcomes are typically driven by ARR, user penetration, workflow lock-in, and strategic positioning within the construction value chain.
BYLD's strategy is to:
Over the next 3–5 years, the company will measure progress against four operating milestones:
BYLD is being built and validated on live projects through Trivium Development, the founders' own luxury custom home builder and development firm.
The company is focused on converting founder-market fit into measurable product evidence. Early proof points will include:
As these metrics mature, BYLD will use them to demonstrate that the platform is moving from strong thesis to emerging evidence.
BYLD's founders own Trivium Development (triviumdevelopment.org), a luxury custom home builder and boutique real estate development firm based in Nashville, TN and Central Oregon. BYLD will be used for Trivium's own developments from day one. The strategy: power our own developments while building a large list of clients and users.
Capital favors: (1) product that increases daily dependency, (2) onboarding and activation speed, (3) data instrumentation that powers APM compounding. Core metrics: Weekly active PMs, ARR, 30/90-day retention, APM engagement rate.
Alpha: Core mobile app, Builder Portal, Owner Portal; live on Trivium projects and select pilots.
Beta: Quick Capture, photo-based estimating, deeper scheduling and budgeting, refined APM v1.
Growth: Expansion to broader builder segments, enhanced configurability, stronger integrations (e.g., accounting, plans).
Scale: APM v2 (adaptive assistance), cross-project analytics, initial BYLDintel products.
Maturity: APM v3 (predictive intelligence), expanded BYLDintel analytics, and BYLDcommerce with embedded procurement.
Each phase is tied to explicit targets in active projects, builders, usage metrics, and ARR.
Michael Irwin
Founder
Builder and developer with direct responsibility for managing high-end residential projects and PM teams.
Creighton Simmonds
Founder
Operations and construction management with hands-on exposure to Procore and Buildertrend.
Andrew Grinde
Founder
Product and engineering leadership with experience building and scaling software products.
Lingxin Chen
Founder
Technical and data lead responsible for the APM, data architecture, and integrations.
The team combines hands-on construction experience (including with their development organization, Trivium Development) with software and product expertise. Two founders use incumbent tools daily and have designed BYLD to address the gaps they experience in the field.
BYLD is not another generic project management tool. It is a workflow-embedded, data-compounding, AI-assisted construction operating system built for the PM.
The jobsite becomes a private data vault; BYLD holds the execution truth—budgets, schedules, logs, change events, and outcomes—that competitors cannot replicate.
The founders are building BYLD on their own jobs from day one, with real budgets, real timelines, and real risk.
Funding ask: [Insert round size], [insert stage], with capital allocated to product development (APM v1 and v2), pilot expansion, and initial go-to-market execution.
The goal over the next 18–24 months is to prove that BYLD can own the PM workflow in its target segment, demonstrate strong retention and compounding data value, and set the foundation for future expansion into analytics, commerce, and capital.
As BYLD scales, the platform will accumulate a dataset that does not exist elsewhere: real budget outcomes, schedule performance, trade reliability, material cost trends, change order frequency, and regional dynamics, all tied to actual execution.
BYLDintel will package this into:
BYLDcommerce will embed procurement, curated vendor marketplaces, and eventually embedded finance into the workflow, always passing three tests: does it increase workflow ownership, retention, and APM data quality?
These are not launch priorities but logical expansions once BYLD owns the PM workflow and has sufficient execution data density.
BYLDintel is a future analytics branch of BYLD designed to transform the proprietary execution data collected across the platform into actionable intelligence for real estate developers, investors, and industry professionals.
As BYLD scales and more projects flow through the system, the platform accumulates a dataset that does not exist anywhere else: real budget outcomes, schedule performance, trade reliability, material cost trends, change order frequency, and regional market dynamics—all structured, verified, and tied to actual job execution. BYLDintel will package this proprietary data into premium analytics products for clients who need deeper insights to make better development decisions.
BYLDintel will offer tiered data products for clients who pay a premium for insights and analytics:
BYLDintel creates a flywheel: more builders using BYLD produces richer data, which powers better analytics, which attracts premium subscribers, which funds further platform development. The data moat deepens with every project. BYLDintel is not a launch priority—it is a strategic inevitability that emerges as the platform scales.
Critically, BYLDintel provides the data layer that powers BYLDcommerce. Real-world cost benchmarks, trade reliability scores, material pricing trends, and vendor performance analytics give BYLDcommerce a competitive advantage that no other construction e-commerce platform can match. While competitors rely on catalog pricing and generic vendor listings, BYLDcommerce will be informed by proprietary intelligence—recommending the right vendors, at the right price, with proven performance data behind every transaction. BYLDintel is the brain; BYLDcommerce is the marketplace it feeds.
BYLDintel will feature an AI-generated personalized development news network that combines:
The result is a development intelligence platform that no competitor can replicate—because no competitor holds the execution data.
The construction industry spends over $1.8 trillion annually in the United States alone, yet material procurement, vendor selection, and equipment rental remain largely offline, fragmented, and disconnected from project management workflows. Builders still order materials through phone calls, emails, and separate vendor portals—creating delays, budget misalignment, and lost data.
The proptech e-commerce movement has begun to digitize real estate transactions, property management procurement, and design-build supply chains. But construction-specific e-commerce—embedded directly into the PM workflow where scheduling, budgeting, and execution decisions happen—remains an untapped category. BYLD is positioned to own this layer.
BYLD's approach to e-commerce is not about selling products. It is about owning more of the construction operating system. Every commerce interaction must pass three tests: Does it increase workflow ownership? Does it increase retention? Does it strengthen APM data?
BYLD's highest-leverage commerce play is embedded procurement—surfacing material needs, vendor options, and ordering directly inside the scheduling and budgeting workflow.
When a PM schedules a foundation pour, framing start, or drywall delivery, BYLD surfaces the required material list (derived from budget line items), suggested quantities, preferred vendor options, and lead time alerts. The PM can order materials without leaving the platform. BYLD captures a transaction fee, vendor referral commission, or premium vendor placement fee.
This keeps every action inside the core loop: Budget → Schedule → Action → APM → Order → Feedback. That is workflow ownership—not a bolt-on storefront.
BYLD will host a curated, invite-only marketplace of pre-vetted suppliers, regional trade vendors, equipment rental providers, dumpster services, insurance partners, and specialty consultants (structural, geotech). This is not a generic catalog—it is builder infrastructure accessible only inside BYLD.
Revenue flows through revenue share, vendor placement, and volume rebates. All purchasing data feeds back into APM forecasting, strengthening the intelligence layer with every transaction.
BYLD's proprietary execution data enables a Trade Reliability Score—a vendor performance rating based on on-time delivery percentage, cost variance, change order frequency, and schedule slippage impact. Vendors who earn high scores can receive "Preferred BYLD Vendor" certification.
Vendors pay for visibility, performance dashboards, benchmarking data, and access to high-quality builders on the platform. This is infrastructure monetization—turning execution data into a vendor intelligence product that no competitor can replicate.
APM Pro Packs: Premium intelligence modules including delay prediction, budget overrun forecasting, trade performance analytics, and insurance risk scoring. High gross margin, pure compounding intelligence.
Project Templates Store: Builders purchase pre-built schedule templates, cost code structures, spec libraries, client communication templates, and trade scopes—curated, builder-native, and opinionated. Top builders can sell their own templates, with BYLD taking a marketplace fee. This creates an ecosystem, not just a product.
As the platform matures, BYLD's structured project data—build volume, schedule risk, budget health, client payment cadence—unlocks embedded financial services: material financing, project cash flow advances, and insurance partnerships powered by APM risk scoring. This is fintech layered onto workflow, enabled only after trust and scale are established.
Data-driven construction financing: With enough execution data flowing through the platform, BYLD has the foundation to evolve into a data-driven construction financing company. BYLD's proprietary dataset—real budget outcomes, schedule performance, trade reliability, and project completion rates—enables risk underwriting that traditional lenders cannot match. BYLD could finance developers, builders, and real estate projects across the industry with superior risk assessment grounded in actual project execution data, not just credit scores and pro formas. This positions BYLD not just as a software company, but as a future construction capital provider with an unmatched informational advantage.
Equipment rental integration: When the schedule indicates a scissor lift is needed for three weeks, BYLD suggests rental providers, delivery timing, cost estimates, and booking links. The PM books without leaving the platform. Workflow embedded, not separate.
A future capability where builders upload plans and APM suggests material quantities, labor allocation, risk flags, and budget line structure. Charged per project or per square foot—monetizing intelligence, not clicks.
E-commerce will be introduced in phases aligned with platform maturity:
Each phase strengthens APM, increases switching cost, and compounds proprietary data. If it does not deepen workflow ownership, it does not ship.
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